University Marketing

How people feel about and are able to understand and recognize OSUIT directly relates to the university’s success. In a sense, the logo and university brand speak on behalf of OSUIT before anyone says a word. These items represent who we are and what we do. They are the visual representation of our reputation.

Therefore, it is vital to build and maintain a strong visual brand identity. To accomplish this, the brand must be used in a consistent way. It must appear the same in every instance. It must have a consistent appearance, be in the proper proportions, and it must be used in the appropriate context.

To help all university constituents know and understand the guidelines for using the university’s logo, brand, and additional identity marks as well as other Marketing standards and guidelines, we have created this University Marketing website.

Guideline Summary

• All marketing items (clothing, print, etc), including externally-designed or produced materials, must first be approved by the OSUIT University Marketing department to ensure brand consistency and appropriate use of university logos and marks.
• Only licensed vendors may print and/or produce merchandise bearing the university name and/or logo, which includes everything from articles of clothing to publications. This is an OSU System policy.
• Modifications to ANY logos/marks must be approved in advance by the University Marketing department and the OSU Stillwater Office of Trademarks and Licensing.
• Failure to comply with these guidelines may result in confiscation of materials or potential loss of PCard.
• All publications, whether for internal or external audiences, must display the official OSUIT logo and must include a statement of printing authorization and cost, as well as OSUIT’s nondiscrimination policy.

We appreciate your willingness to support, protect, and advance the image, brand, and reputation of OSUIT. If you need additional information regarding this information, please contact Lori Bryant in the University Marketing department at (918) 293-5294.

Thank you for your assistance.
University Marketing